You're invited to Curious Kingdom, the build-it-yourself playset where imagination and fun abound! POP out the pieces (it's fun!), BUILD the toys (it's easy!), and PLAY (it's super-DUPER fun)! Kids will fall in love with silly King Ketchup, sweet Snuffles the allergy-prone dragon ...You're invited to Curious Kingdom, the build-it-yourself playset where imagination and fun abound! POP out the pieces (it's fun!), BUILD the toys (it's easy!), and PLAY (it's super-DUPER fun)! Kids will fall in love with silly King Ketchup, sweet Snuffles the allergy-prone dragon, the boisterous Ollie the ogre, adventurous Princess Petunia and lots more. PLUS, kids can view their toys through the Magic Mirror in the free app, and watch them come to life through stories, learning games, and fun surprises.